What Makes A Good Real Estate Agent?
Marni Epstein-Mervis5-Minute Read
March 31, 2021
Choosing a real estate agent based on a friend’s recommendation can be easy and save you a lot of time doing your own research. But using a friend’s referral may not help you get the best deal on a new home or sell your current home for the most money.
Making an educated choice about your real estate agent – the person who could influence your family’s living arrangements and financial future for years – is difficult. There isn’t a lot of easily accessible public information about real estate agents, outside of ratings, and many agents seem to have five stars.
So, how can you be sure you’re selecting an agent who will deliver the results you’re hoping for? To find the perfect fit, read on for our guide to what makes a good real estate agent.
Top 8 Qualities Of A Great Real Estate Agent
A good real estate agent can make a huge difference in your home buying or selling journey. To make sure your agent is the best choice for your personal needs and goals, be on the lookout for these eight qualities.
1. Local Knowledge
For a home buyer, neighborhood information is gold. Most metro areas have a wide range of communities, and each one has its own pros and cons. That’s why it’s important to work with an agent who really knows the ins and outs of the specific area you’re interested in. From intimate knowledge about the housing market to insight about neighborhood schools, the more you learn about what it’s like to live somewhere, the better.
If you’re selling a home, you want a listing agent with local connections. Having an agent who knows how to reach buyers searching for a home in your neighborhood can make life a lot easier. It’s also nice to have an agent who can put you in touch with trusted, local professionals if you need a real estate attorney, a dependable moving company or some other service.
2. Communication Skills
One of the most frequent complaints from home buyers and sellers is about their agent’s lack of communication skills. Time is of the essence whether you’re buying or selling, so updates about a new home on the market – or a potential buyer’s counteroffer – need to be instant and clear.
Look for an agent with stellar reviews from clients on the topic of communication. Just as important, make sure your agent can interact with you on your terms, whether it’s by email, text, phone calls or in-person.
3. Negotiating Know-How
How well does your agent negotiate home price compared to other agents?
Even if you find your perfect home, you’d probably rather not spend all your savings on a house. The goal is to find a buyer’s agent who consistently helps clients buy homes for less than the asking price – or, if you’re selling, to find a listing agent who consistently sells homes for more than the asking price. Look for average list-price-to-sales-price ratios, so you can see if an agent is saving buyers money or getting the asking price for sellers.
There are also the matters of occupancy, contingencies and – as you negotiate after a home inspection – repairs. These are all parts of the home buying and selling process that can make or break your transaction. When you interview agents, ask how they’ve gone about getting the best results for their clients, and then ask for references.
4. Marketing Ability
The ability to market a home is a key trait for selling agents. Getting the best deal for your home and reducing the time it takes to find a buyer are important. Both of these goals can be accomplished by stirring up buyer interest quickly and generating lots of offers. The less time spent dealing with the headaches of showings, two mortgages or contract negotiations, the better.
Find out how an agent plans to reach potential buyers and convince them that they’ve found the right home. What advertising methods does the agent use – direct mail, social media, SEO, email? How will the agent prep your home for photos and showings? What’s the plan if buyers aren’t making offers?
Whether you’re in a buyer’s market or a seller’s market, a good listing agent will have a proven marketing strategy to price your home properly and bring in interested buyers.
5. Problem-Solving Skills
Getting the best deal on your home, whether selling or buying, is rarely a simple process. When things go wrong, you want your agent to be able to help fix them without causing a headache for everyone involved.
If a buyer gets an inspection on a home and the house needs repairs, for instance, they’ll want to be able to count on their agent to help negotiate the price of the home, considering the cost of repairs. You want an agent who will go above and beyond to make sure you’re getting the deal you deserve, even when extra costs, local restrictions and other hurdles become involved.
A great real estate agent should pay close attention to everything in order to meet your unique needs as a client. Buying or selling a house is not a one-size-fits-all process, and all clients will bring different needs and requests to the table.
As a client, you’re counting on your real estate agent to use their knowledge and experience to give you the upper hand, whether you’re trying to sell a house or buy your dream home. If you can find customer reviews for your agent, look out for any mention of errors or missing paperwork. If an agent is frequently glossing over details with their clients or making little mistakes, they may not be the person you want to trust to be a part of such a big decision in your life.
7. Honesty And Transparency
Honesty is definitely the best policy when it comes to the homebuying and selling process. With so much at stake, exaggerations and lies from your real estate agent, even if well intentioned, can slow down and complicate the process. Real estate agents have a very active role in shaping your housing and financial future, so it’s important to find someone you can trust.
Real estate agents want your business, but there is a difference between agents who have your best interest in mind and those that just want to close the deal. A dishonest real estate agent might tell “white lies” to attract interest to a property they’ve listed – or even claim to have a buyer lined up already to convince a seller to list their home with them.
These may seem like small offenses, but they can severely hinder your buying or selling process. No one wants to list their home after being promised there is a buyer waiting only to find out that person never existed.
Being self-motivated is a good trait for any job, but this is especially true for real estate agents. Staying ahead is crucial during the home buying or selling process, so you don’t want an agent that will fall behind and miss opportunities.
When interviewing agents, try to get not only an idea of their communication skills as we mentioned earlier, but also the average timeline of their work – are they staying ahead of schedule on meetings and appointments and keeping in frequent contact with clients? You want an agent who is eager to get the best deal for you; with your home on the line, you shouldn’t settle for less.
The Bottom Line: Chose An Agent Based On Your Needs
There are a lot of real estate agents out there, but only a few really outperform the local market consistently. You might be tempted to go with a friend’s referral because it’s convenient, but you’ll have a better real estate experience if you choose the best fit for your personal goals and preferences.
If you’re ready to find an agent to work with today, Rocket Homes® can match you with one of our Verified Partner Agents to make sure your buying or selling experience goes as smoothly as possible.
Want to know even more about how a real estate agent will help you buy or sell a home? Read more about what you need to know when working with a real estate agent.
Table of Contents
Real Estate Agents: Everything You Need To Know
The right real estate agent can be critical to successfully buying or selling a home. Learn more about what real estate agents do, and why they’re so important.
How To Find The Right Real Estate Agent Near You
Working with a good real estate agent while buying or selling a house is crucial. Here’s how to find an agent that will be an ideal fit for your specific needs.