5 Tips for Selling Your Home in the "Off Season"

Marni Epstein-MervisSeptember 13, 2018

In the housing market, Spring months – with their great weather and flexible schedules – are typically revered as the prime home-selling season. That said, there’s no reason to fear selling your home between Thanksgiving and Super Bowl Sunday, otherwise known as real estate’s “off-season.” The housing market is less saturated in the winter than during spring and summer months, and open houses are usually attended by more serious buyers. So, while many buyers and sellers are off hibernating, here are five tips to get your house sold for top dollar.

1. Hire an Expert Real Estate Agent

When it comes to selling your home, you want to do everything possible to set yourself up for success. To maximize the return on your home during real estate’s off-season, consider bringing in an expert. Top real estate agents will often have neighborhood insights and know-how that can help you sell your home for more money and in less time. They can advise you on everything from pricing trends in your neighborhood’s real estate market to design trends that appeal to your target buyer. Plus, it’s more likely that your agent will have fewer clients during the off-season. Fewer clients means greater motivation to move the properties they represent and more time to focus on you.

2. Do Your Research

You’ll want to research your neighborhood’s market trends to set the right asking price. Do you know how many homes are for sale on your street? What about the number of homes on your street that have sold recently? Do you know whether those homes sold for over or under their asking price? What about the average length of time homes in your neighborhood sit on the real estate market? Knowing the answers to these questions will help you maximize the profit on your home sale this winter.

3. Keep It Lit

It’s tough to show off a home in the dark. With days getting dark by the time most people get off work, you’ll want to make sure that your home is well-lit for curious buyers who may visit in the evenings. Combat daylight savings time by installing some lighting upgrades – both inside your home and outside – to help show your home in its best light. Also, be sure to set your lights on an automatic timer. That way you won’t have to worry about turning your lights on when you’re away.

4. Decorate for the Season

Bring some of the great outdoors inside by adding small, tasteful touches of holiday decor to your home. Decorating with natural elements such as dried leaves or pine sprigs can create feelings of warmth and holiday cheer. Try to avoid using holiday-specific decorations like Santa Clauses or gaudy light displays, as those tend to turn buyers off and detract from the beauty of your home.

5. Spread the Word

Your real estate agent will no doubt do their best to market your home, but the more promotion the better. Put your social networks to work for you! Using hashtags in your posts is a great way to reach people who may be looking for #homesforsale in your #neighborhood. Extend your reach even further by tagging your favorite home and design magazines in your post. Publications like Dwell and Curbed often source their posts from folks trying to sell their home just like you. If your favorite magazine likes what you share, they may just feature your well-staged home on their page for their many followers.

It’s Always a Great Season for Selling

If the price is right, your home will sell — regardless of the season. Find an experienced local real estate agent to help you analyze the demand and market trends in your area. Once you set the right asking price and prep your home for viewings, you’ll be well on your way to making a sale during the so-called off-season.

If you have any questions or are looking for specific advice about selling your home, feel free to reach out to us anytime at 855-200-2085. We’re happy to help!

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    Marni Epstein-Mervis

    The Rocket Homes blog is here to bring you all you need to know about buying, selling and making the most of your home. Whether you’re thinking about becoming a homeowner, selling your current home or looking to keep your place in tip-top shape, our writers and freelancers bring their experience and expertise to meet you right where you are.