COVID’s Impact On Home Trends And Preferences:1 Year Later

Rachel Burris

2 - Minute Read

UPDATED: Nov 8, 2022

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Rocket Homes® conducted a study to determine how COVID-19 has impacted consumer home sentiment and trends. We surveyed 3,200 Americans to find out how they now feel about their home after spending more time in it than ever before.

RHB Assets From IGX: Home perception pie chartsRHB Assets From IGX: Time spent at home bar graph depicting different age groups.

25.4% of Americans have started to like their home more since the pandemic began. The greatest advantages people now find in their home include:

RHB Assets From IGX: A collage of various home interiors showing different design styles.

Just 8.8% of Americans have begun to like their home less over the course of the pandemic. The biggest drawbacks people now find in their home include:

RHB Assets From IGX: Infographic about changes in home perception with various data points and colorful graphics.

A majority of Americans have had to make at least one repair since the pandemic began:

RHB Assets From IGX: Bar graph comparing homeowners' perception of necessary repairs.

For the 53.7% of Americans who have had to make repairs to their home during this time, the most significant repairs made were to:

RHB Assets From IGX: Woman sitting on a couch, looking at a tablet with housing images

When asked what they would change about their home if money was no object, 27.1% said they would renovate the kitchen. The most popular kitchen renovation projects involved:

RHB Assets From IGX: A kitchen bar graph depicting home perception data.

Meanwhile, 21.1% said they would renovate the bathroom. Respondents were most interested in the following bathroom upgrades:

RHB Assets From IGX: Infographic displaying data on changes in home perception.

Methodology

To find out how the pandemic has impacted home sentiments and trends for individuals across the country, Rocket Homes surveyed 3,243 Americans, aged 22 and over. The survey was conducted online from April 9 – 20, 2021. The percentages presented regarding home advantages, drawbacks, kitchen projects and bathroom upgrades represent respondents’ top 3 choices and therefore do not amount to 100%.

Image of a woman smiling against a cream-colored background.

Rachel Burris

Rachel Burris is a writer covering topics of interest to present and future homeowners, as well as industry insiders. Prior to joining Rocket Companies, she worked as an English teacher for the New York City Department of Education and a licensed real estate agent for Brown Harris Stevens. She holds a bachelor's degree in creative writing from Bucknell University, a postbaccalaureate certificate in psychology from Columbia University and a master's degree in English education from Teachers College, Columbia University.