The sister company to Quicken Loans will allow consumers and agents to see trend data like the changes in median price or whether it's a buyer's or seller's market.

As CEO of Rocket Homes, Doug Seabolt sets the strategic vision and guides the growth of the company and its subsidiaries. The goal is to create a fully integrated platform that allows a consumer to seamlessly look for a house, obtain a mortgage and connect with a real estate agent.

In-House Realty, a Detroit-based subsidiary of Rock Holdings Inc., a national leader in FinTech real estate services, today announced it has rebranded as Rocket Homes.

In-House Realty, a Rock Holdings subsidiary, has rebranded to “Rocket Homes,” according to an announcement on Monday. The change positions Rocket Homes alongside affiliate Quicken Loans—also owned by Rock Holdings—and, by extension, Rocket Mortgage, Quicken’s completely digital mortgage process. The company’s core offering is referrals, with over 25,000 agents around the country in its network.

In-House Realty, a subsidiary of fintech giant and owner of Quicken Loans, Rock Holdings, just rebranded to “better align with sister companies.

In-House Realty, a sibling company to lending giant Quicken Loans (both are owned by parent company Rock Holdings Inc), is rebranding as “Rocket Homes,” and launching a new consumer-facing home search site, “Rockethomes.com,” to better match Quicken Loans’ enormously successful Rocket Mortgage and Rocket Lending brands.

Detroit-based In-House Realty — a sister company to lending giant Quicken Loans — announced on Wednesday the purchase of ForSaleByOwner.com for $2.5 million. The acquisition will allow Quicken Loans to create an “all-in-one” housing marketplace, linking Rocket Mortgage borrowers, an agent referral network, and now, homes for sale.

“We are in relentless pursuit of eliminating the complexities and stress that can sometimes accompany buying or selling a home,” Doug Seabolt, the company’s CEO, said in a news release. “In the coming months, In-House Realty will introduce a fully integrated platform that will combine home search, connecting consumers with one of our trusted partner agents and partnering with Quicken Loans’ Rocket Mortgage to provide the world with the clearest, simplest, and least-stressful end-to-end home-buying and home-selling experience found anywhere.

In-House Realty, which like Quicken Loans is a subsidiary of Rock Holdings, announced this week that it purchased ForSaleByOwner.com, a real estate site where homeowners can market their homes, from Tronc, the publishing giant that owns the Chicago Tribune, the Los Angeles Times, the New York Daily News, The Baltimore Sun, the Orlando Sentinel, and more.

Quicken Loans’ mastery of online lending and In-House Realty’s acquisition of property and agent-search technology could allow Quicken to become a big online real estate player almost overnight. The company’s work on a new real estate platform comes two years after it debuted Rocket Mortgage, which the company bills as “the first end-to-end completely online mortgage.

In-House Realty, a member of the “Quicken Loans family of companies,” announced this week that it plans to acquire the Toronto-based technology group and its proprietary technology platform from OpenHouse Realty, a Santa Monica, California-based residential real estate company.

Quicken Loans sister company In-House Realty has purchased the OpenHouse Realty technology platform, an acquisition that expands its overall online real estate footprint, the company recently announced. Santa Monica, Calif.-based OpenHouse Realty, along with its Toronto-based technology development team, will help strengthen In-House Realty’s service of matching homebuyers and...